Brand Style Guide

Domino MSP Visual Identity

A quick reference for consistent use of our logo, colors, and typography across digital and print materials.

Logo

Our mark represents protection and reliability. Always preserve clear space equal to the height of the logo on all sides.

Domino MSP logo on light background
Domino MSP logo on dark background

Do

  • ✓ Maintain clear space around the mark
  • ✓ Use on high-contrast backgrounds
  • ✓ Scale proportionally
  • ✓ Use minimum size of 24px height for digital

Don't

  • ✗ Stretch, skew, or rotate the logo
  • ✗ Recolor outside the approved palette
  • ✗ Place on busy or low-contrast imagery
  • ✗ Add effects, shadows, or outlines

Color Palette

Emerald anchors the brand — calm, secure, and technical. Use the neutrals for structure and reserve the brand color for emphasis.

Brand Emerald
HEX#1A6B4A
Token--brand

Primary brand color. CTAs, links, logo, accent marks.

Brand Light
HEX#E8F5EE
Token--brand-light

Subtle backgrounds, hover states, highlight blocks.

Foreground
HEX#1A1F2C
Token--foreground

Body text, headings, high-contrast UI elements.

Background
HEX#FAFAFB
Token--background

Page background. Keeps the brand calm and clean.

Muted Foreground
HEX#6B7280
Token--muted-foreground

Secondary text, captions, supporting copy.

Typography

A two-font system: Instrument Sans for display, Inter for body.

Display

Instrument Sans

Headings, hero text, page titles. Semibold weight, tight tracking.

Body

Inter

Paragraphs, UI, navigation. Regular to medium weight for readability.

Voice & Tone

Calm, confident, and technical without jargon. We're the trusted expert in the room — never alarmist, never condescending.

Clear

Plain language over buzzwords.

Reassuring

Focus on outcomes, not threats.

Precise

Specific numbers, real timeframes.